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AFRICA MOVES TO READ MORE AND BUY LESS

According to Nielsen, taken from the most significant libraries of Spain in 2010 was 10.4% sold fewer books, or to be more correct, the publishers' sales fell by that amount.
behavior by companies was uneven: So while Planet the first sector, saw its sales were down 14.4%, Ediciones B did 13.6%, 16.5% Santillana, Salamandra 31.9%, 9.4% Anaya Anagrama by 18 , 5%.

Conversely, sales increased significantly, the editor of Unidad Editorial: 'The Sphere its revenue by 40.3% more, 12.7% RBA, Random House-Mondadori rose just 0 , 2% and did Rocaeditorial 29.9%, the latter has been placed in 2010 at the 13 th company in the sector by size of turnover.
is true that behind every editor there are names of the "guilty" of minor and major sales. These are the different books that have been in the spotlight.
For Metro, the absence of the trilogy so Larson gave glory in 2009, is one explanation for the drop in income, or the slight deflation Santillana Stephanie Meyer and her vampire love saga .. .
The triumph of the market is, among others, "María La Brava" and "yellow eyes of crocodiles" on the dial, and "I know what you're thinking" and "The Evolution of Calpurnia Tate" by Rocaeditorial novels that have strongly pushed sales.
While Nielsen data to know, the Federation of Publishers' Guilds of Spain, has published survey on "habits of reading and buying books in 2010, whereby 60% of the English population over 14 years, read books. 64% are women and 56% of men.
The louder the age of respondents, low reading level and only 5.3% said they read through the eBook.
can not, rather should not, compare a survey which found that the rate of book reading has increased by more than 5%, with data collected from actual sales of the libraries in which the number of buyers has fallen by 10% in 2010.
If we are tempted to do so, we would say that if you read more books but buy less, is that the English library system works great, that peer lending soar to the crisis, or, worse, that piracy is taking its toll on the accounts of publishers, and yet makes us more cultured. Tremendous paradox.
The same survey shows that have increased more than 3% of newspaper readers, while newspaper editors recognized a decrease of 7% of the buyers. In the case of newspapers nobody pirated. They are free on the internet and it also hurts them to publishers, for the moment.