There is some expectation to know what will be the policy in relation to the Catalan media, apply the new government of Artur Mas. An important aspect of the new executive is that the President of the Genariltat has assumed direct powers, both in regard to public media, and the relationship with the private sector. In the early stages of the legislature, the two major private media comnunicación Catalans, La Vanguardia and El Periodico, are beginning to clearly unequal position compared to Catalan politics in general and the government of Mas in particular.
oversimplified things, it seems that the Journal of Godo is clearly convergent for the government - and it was in the electoral campaign and that of Asensio has proposed a short labeling begins to bother the new tenants Generalitat.
As I said the other day at the awards ceremony Nadal, who sat at the table to Montilla, Hereu, Mas, Pujol and Mascarell, there is concern that the group would come out strengthened by the presidency of the Generalitat would be to Godo. That concern is not given, both by the political fate of multibillion-dollar subsidies to the media, in Catalonia appellant has been a government of any sign, but the possible conversion and thinning of the Catalan public television can lead to outsource part of the structure and business of it, towards the private media, in preference to the editor of The Vanguardia. Certainly
Godo Group is the only Catalan media. His radio and television has grown exponentially since the last government of CIU that gave him a good number of stations against Grupo Zeta rotary, which was punished in public grants for its opposition to executive Jordi Pujol. Subsequently, with the first and second tripartite, with Esquerra Republican sending in the box subsidies, and El Periódico de Catalunya for sale and in crisis for a long time, the consolidation of media Godo (La Vanguardia, RAC 1 and TDT) has been a fact. Zeta
has no strategy or management structure to absorb a hypothetical public sector outsourcing Catalan audiovisual. More
The President has learned that the media are delegated to the Ministry of Culture, where captives had Montilla the ERC. Artur Mas
also is preaching austerity as socially sensitive subjects such as public health. Is transmitting its first decisions the "thing to do more and better things with fewer resources. "The heavy debt can not shares Catalan flourishes, at least in the next two years and if the economic environment improves.
All operators in the media are aware of that excessive subsidies to newspapers, websites, television and private radio stations have to stop. All the sector agree that the cost of the various regional television channels and dozens of local television and radio stations, is a Catalan drain on the treasury and an affront to the citizens who pay their battered budget.
There is a proliferation of media private born at the mercy of public assistance and are unable to consolidate its market. By the mere fact of making a newspaper in Catalan help you get a nearly one million euros. Maybe it's time to be more discerning and careful with public money earmarked for these purposes.
Facing the crisis in the English press in general, part of the Catalan grant Subsisting. And you lose absolutely necessary aim of helping the media to have readers, listeners and viewers in Catalan, in a small geographical area, which deserves to be promoted and assisted.
While aid is granted by political criteria not very objective, will continue throwing the taxpayers' money.
will have to follow the steps that go But giving in this field. From the outset, it seems that nothing will remain the same. There will be a strategy for the Corporation of public and, certainly, a different policy on subsidies, love that some private media producers and grow the pie eating much of the public.
It is desirable to be done without political cronyism and economic efficiency. And if you have to drop some of the hundreds of websites, newspapers from different reporters, producers and other projects falling senseless because the market rejected as unworkable. Not to pass anything.
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