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TELEVISION CHANGES IN THE GRILL OF THE NEW RUMASA

changes in the direction of the SER, the first chain of radio stations in Spain, could lead also to a major transformation of the program schedule station. Since incorporating
Alejandro Nieto to the general direction of the radius of PRISA, until the announcement of massive layoffs in the audiovisual area's first English media group, everything seemed to be merely a corporate reorganization necessary to achieve profitability targets which necessarily has to get this communication group beset by bank debt and subject to the marking of about Liberty.
However, economic performance not only short-living media groups. It is necessary to reinforce content and to thoroughly review the conduct of the hearings in the medium term. Since the COPE
lashed out against BE, settling a severe blow to the waterline in the area of \u200b\u200bsports, joining a book hit the bulk of CAROUSEL, SPORTS PRISA executives have discussed thoroughly and with concern the entire network programming.
Everything has been questioned since the grill dawns on the SER information until it enters the dawn of imsomnes listeners.
worth not only quantitative reports that throws the General Media Study, but the qualitative perceptions of the leaders of the radio, they are also human, and taxis up to the locals and recognize the unmistakable sound of their content on another station. Making changes
deep from the leadership is much more successful than expected to save the furniture when the flood occurred.
As I have known in Madrid these days the team's Carousel Juan Hoyos and Javier Ortega, who have lost 30% and 22% of listeners on weekdays and weekends, respectively, would be replaced in the short term . This operation will create a domino effect in the programming of the SER to be spectacular.
These changes are not going to be determined both by new hires as relocate to new schedules and programs to the stars of the chain better positioned facing the audience as Angels and Carles Barceló Francino. The solution for sports may be the most talked-about whether Francino renew his contract.
In any case, when I arrived in Madrid with these imputs, I thought the BE was alive. Very much alive, despite cuts in payrolls, Liberty plans and that when I got in the taxi the driver was wearing the unmistakable sound of the COPE Paco Gonzalez.

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BE THE MEDIA AND

some friends I commented that the media should take some responsibility on the kindness of the ads they publish. I said it following the bankruptcy prior to New RUMASA just presented and that, apparently, could endanger some savers who were attracted by advertising in newspapers, radio and television, had acquired the high-interest promissory notes from this company .
The deployment of double pages and spots long term, with Ruiz Mateos family that filled the mainstream media in our country only a year ago was impressive. Even days before reporting their financial problems returned to the fray with a campaign to raise capital for some companies that are now displayed with serious problems of profitability and liquidity.
My friends were saying that as newspapers, radio and television ads inserted and charged in New RUMASA, they did not report that these operations were high risk and potentially could harm economically to thousands of readers and listeners.
also the government acted after the issuance of notices, when it seemed Ruiz Mateos family had captured over one hundred million for their companies. The Ministry of Finance forced the emissions of the notes were controlled by some auditor reporting to the CNMV.
Now, the media reports on the extension RUMASA NEW accounts and on the hypothetical deception in the destination of the funds raised from savers through the inserted advertising. Shortly we will scroll the list of trusted prejudiced happened to AFINSA and others ...
Well, I think the press has no responsibility to give publicity to a financial transaction that was clearly legal and that the government could not or did not know, opposed to last a while. Some day yes They warned of the danger of investing in promissory notes with returns of 8% and 10%, other, checking the archive aseptically reported on this issue.
The truth is that in times of economic crisis in which cases of financial engineering, bank failures and financial products have been a constant garbage from the beginning such as the New RUMASA become more important than in other circumstances. Governments and now we have known that the IMF also failed to anticipate and even seeing the crisis that we came up, but neither the American media journalists found that MADOFF LEHMAN BROTHERS or could fail. Some of them ate lunch with their managers who tried, and it seems that it managed to influence their information on the goodness of the finances of their institutions.
At the time of Wikileaks information transparency, the fall of dictatorships, to place into question the institutions, employers, priests and politicians most sacred, journalism becomes more strongly than ever.
Journalism can be a warning, a test of the truth, defend citizens against abuses of power and even a necessary reference for people to feel safe being well informed. Only
you must ask reporters to investigate and seek the truth with honesty, but also media companies, they have to provide the means to make its work, including to report freely on the companies that advertise in their midst.

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BORDERS AND BOOK HOUSE PRESS

The U.S. bookstore chain, Borders, announced its bankruptcy. 674 shops and more than 19,000 employees are doomed to disappear, according to the correspondent of La Vanguardia in New York, the cause is the impact that the Internet is taking place in the book industry and the limited adaptation that these libraries have been faced with escalating e-book sales in the network, but long ago came to have problems of cost and financial structure. Amazon has already acknowledged
more sales of e-books for your Kindle via its platform for physical books. BORDERS
had established an agreement that ended cannibalizing AMAZON. U.S. bookstores like Barnes and Noble, have opted to create their own virtual platform and until own e-book reader to adapt to the new digital reality, but this has not overlooked that have to close an establishment, the last in New York.
Along with the great panorma are increasing small independent bookstores, many of them especilaizadas. Desapareciron
Like the music megastores, it now seems that the danger of books.
However, here in Spain, the phenomenon is different. We just know the purchase of the libraries BERTRAND BERTELSMANN group, by the PLANET BOOK HOUSE. In this operation
BOOK HOUSE 8 new libraries will have to complete a total of 37, distributed throughout national.
is true that size is not comparable with the U.S. and in Spain fail to grow sales of e-books, while in the U.S. now exceed 10% of the total estimate that in 2015, given the sales progression tablets, smartcoms and readers, digital book market is about 50%.
In our country, e-book piracy is very important, but not in the U.S.. By typing a title in the first pages of Google appear free downloads of books most of our editorials and if more is not discharged because they still park for reading electronic devices has not been popularized.
Libranda, the largest distribution platform for e-books, is measuring the model might be, because after the first months of operation, are still insufficient and complex channels to legally download a book. Prices are more affordable than those of paper books though are burdened with taxes of 18%, but still have not closed the digital rights to allow many authors to have a catalog as vast as the physical book.
Many libraries have not adopted the sale of e-books even though they offered Libranda hitch your gateway.
seems that the U.S. trend will eventually come to our country, meanwhile do not know if protectionism in the sector in Spain, can lead to occasional failure such as Borders. It would be worthwhile to be prepared and follow closely the needs of new readers.

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HAVE YOU DO NOT HAVE TO BE TRUE?

Today has been legally granted that not all the press has to be strictly true, according to the ruling of our Supreme Court a petition for Cayetano Martinez de Irujo against the magazine "Let me say," in which he claimed an amount to repair his reputation and privacy in a story on their honeymoon. information also contained inaccuracies.
The Supreme Court stated that the tabloids will not necessarily be accurate or thorough.
is good that the judges are placed at the level of everyday reality. And imagine that the insults of Belén Esteban, José Javier Vazquez and his entire troupe and controversial opinions on celebrities, established and newcomers, multiple magazines and heart should not necessarily be thoughtful or accurate.
the sentence is extracted from the press, in this type of information does not create or transform public opinion and, therefore, its importance and relevance is relative.
I do not know if the information furnished in the tabloids permeate the city. What it is contrasted is that it has, often, an audience greater than that of the general press.
Characters public in the tabloids are beaten as slaves in a Roman circus. Some lend themselves to it to stay in the limelight, it is true.
I can not imagine the general press aerating with inaccuracies, to give more morbid, the private lives of our politicians and judges, but now this is an option that is called gossip, the end of the day Nor are many painstaking and accurate. Nothing will happen.
But if you do a medium of communication is conceptualized as a serious which can penetrate into the brain of people and transform their opinion. Perhaps the Supreme
meant with his statement that the brains of those who see or read the tabloids is not susceptible to be altered.

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NEWSPAPERS: MORE READERS AND LESS SALE BUYERS

paper press in Spain has lost about 400,000 copies a day in the last ten years, equivalent to 10% of its total circulation. In 2000 newspapers sold four million copies daily in late 2010 this figure was around three million six hundred thousand.
According to the Deloitte report to the SAFE, the shopping channels have been transformed in recent years have increased individual subscriptions by more than 37%, but sales declined in kiosks by 21%. Ten years ago, the kiosks sell 80% of the copies distributed by newspapers, only 68% today.
The newspapers have increased the formula for the block sale and collective subscriptions at substantial discounts to large companies and institutions in order to stop the flow of shoppers, who no longer come as before their usual booth.
This means that, for publishers, the average revenue per copy total spread are broken and had to be offset, in part, to increases in the prices of the headers.
The apparent contradiction is that, as in the case of books, reading the paper journals has increased over the last ten years. About 14 million readers confess read a newspaper, a million more than ten years ago.
People still read newspapers on paper, but do not buy as before. Cafeterias, libraries, waiting rooms, hotels and offices tend to have a journal that goes through many eyes reading.
Another noteworthy phenomenon is that the number of women readers of newspapers has increased. Already 44% of all readers, when barely ten years ago came to 39%.
In 2010 there are more than eleven million readers of the digital heads of the English newspapers. In the past five years the figure has doubled. The upward trend will continue in 2011.
Newspapers have fallen more than 30% advertising revenue between 2000 and 2010.
Forecasts for 2011 suggest that the market for newspaper advertising to fall by around 4% on average.
The current economic crisis has meant that advertisers spent only 0.48% of GDP when ten years were spent 0.92%. The fall in household consumption, which accounts for 60% of GDP is the explanation.
Despite the difficult situation of the daily press, it is expected that if consumption is reactive because it generates employment from 2012, advertising will have a positive turning point for newspapers, readers of the paper in 2011 will remain or may even grow slightly, buyers may fall environment 3%. (Last year's daily sales fell 4%).
collective membership policy and block sales continue to encourage and loss of sales agents at the kiosk as well.
With these data and trends, can disappear in the short term the press in paper format? The answer is no. There is, still, symptoms disappear readers in Spain. They continue to grow, but are putting it difficult for many publishers because, like the Internet, more users of paper not want to pay. Prefer to read the newspaper who bought others.

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Huffington Post

That the Huffington Post blogger Arianna Huffington is sold to AOL for $ 315 million with just $ 15 million in advertising revenue last year and invested in its creation that barely 1 million, we have become to think.
do not know if anyone would pay a similar sum for a newspaper on paper it was well established. Perhaps the more consolidated, more mature and less future. What
then bought by AOL? and, above all, why have paid so much?.
The explanation must be in the 25 million unique visitors who came to this site last December Washingnton based in and operating from a little over five years.
Also, the fact that the pages be more influential in America and that will overshadow the ancient and prestigious The New York Times and The Washington Post must have influenced the purchase. Arianna
success has led AOL to place it in front of his entire division of editorial content, including news, technology, music and local websites.
In the Internet business operations does not matter operating profit of the company to acquire, as the projection of the future that it may have. Today
are still more economically profitable and paper journals may not have the future that makes them so attractive as to be an object of desire of investors.
In the U.S. many publishers assume that in 2015 the online business is 50% of the media market and are preparing for it. Operations
how are you see more in the short term. The digital time runs fast.

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JOURNALISTS JOURNALISTS "ADVERTISING

few days ago at a conference of the APM (Association de la Prensa de Madrid), concluded that the crisis is increasing the mix of advertising and journalism in the media, and it is increasingly common to see familiar faces that make your face or your voice to the ads. Professor Bernardo Diaz
Nosty said that journalists who move their credence to a commercial product acting in utter degradation that can reach journalists.
I have not seen, but my dear Nativel price seems he was offered a major pasta, refusing, for advertising a brand of cognac.
seems to me that is not to tear their clothes. A few years ago, perhaps as a score (time flies), I called a department store to hold an annual race through the city of Barcelona, \u200b\u200bbecause after posting a half dozen pages of advertising in the newspaper, where I was then chief executive, announcing the career of "EL CORTE INGLES, my director had decided that the event, which paralyzed Sunday the streets of the city and had thousands of participants, collect information as "the race of a department store." I really thought that readers would not feel disappointed or cheated because owners with street language and the same with which we were announcing an event that later became news.
were times that journalists hate the advertising pages of newspapers spaces trimmed them to dwell in informational texts. There was no crisis.
Interviu also remember when a report was prepared to denounce a painting reporters, referring to several laboratories and analysts, as carcinogenic. This paint was often used as insulation in most buildings. Two pages before the story carried the announcement of the veneer of yore. Readers of the time wrote outraged: How could announce a product that we reported that it was carcinogenic? The reaction of the brand of paint was advanced manual: Away to cancel the campaign and punish us, they sent an advertising schedule for the next six months. Did they want anything to combat negative publicity information with the kind? or rather, they wanted to sink the prestige of a journal at that time sold more than a million copies and almost everything he said went to church.
During the boom years could not insert an advertisement announcing the launch of a car near the section that, "aseptically" information did the practice test the same vehicle. "Readers will think that the evidence is manipulated and bought by the advertiser." Today
one finds, not an obligation of means, if the announcements of "New Rumasa" promising to double digit returns, are safe investments for the readers of newspapers, or LED bulbs for as little consumption that are advertised in newspapers are harmful to the eye ...
The worst is not a journalist or a newspaper to sell a brand openly and that the announcement in full color or using his image without subterfuge. I think that is clearer, more understandable and comprehensible to the reader ... It has nothing to do with the credibility of the journalist or the media. The worst is when we read between the lines a report concerned a trademark or service because it has earned the company or the journalist.
advertising information mixed in the commercial interest of a mark dissolved subtly in the text of a news or pundits to order is what we should be concerned.
Returning to the war stories of other times, I remember two journalists Pernau Josep and Josep Maria Cadena told me, that time has, to chronic taurine critics called them "appalling." Innocently I asked if they were so well written that put the reader's heart in a fist. I watched with a smile: "No, had the best paid bullfighting reporters in the industry for its good reviews." "I always ended up taking the envelope."
In short, life has changed since then or maybe not. Are you a good journalist like you, Nativel, I had not given up cognac advertise that, unless you think the cognac can be carcinogenic or simply do not like.

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spy? COMMUNICATION

Bill Keller, editor of The New York Times , said he called Alan Rusbridger, director The Guardian, and asked if they could talk through some secure means of communication to be assured of not being heard. Apparently he wanted to propose to share the publication of documents of Wikileaks.
The subject was so sensitive that the director of the British newspaper was assumed that the Times had to circumvent encrypted phone-tapping of the CIA, I guess. When Keller told his colleague from The Guardian that it had no "safe means" to it you must sink the most basic outlines of investigative journalism in a deep draft.
English must have thought, in addition to the spies, that their number appear on the bill for the ATT (the telephone company's New York Times), with the breakdown of roaming calls to be audited by the accounting officer on duty in the U.S. daily, which, incidentally, is cutting costs .
Beyond the anecdote, the truth is that, above all, journalists devoted to the events and issues that are involved in justice must surely be spied indirectly.
In our country the issue is more visible, more elemental: If it turns out that a journalist is a police source, a confidant of it, or a citizen accused of a crime, to which has been involved in court the phone conversations you have with these sources will be recorded, of course. The privilege is, at the time, aired from justice. In fact, there. More if the source is the journalist confessed something to be susceptible to crime, it should immediately inform the judge, as it will record the conversation recorded.
media publication of wiretaps legally responsible, it is customary in our country when a newspaper or a television you get summaries, sometimes selfishly filtered.
The Wikileaks police documents, evidence expert, the statements of defendants and telephone records, works in the press with some ease. So that allows the environment to discern what, in their opinion, is publishable or not. This is the case of listeners Gurtel case and the decision of the newspaper El Pais not transcribe those related to personal issues rather sex, any of the accused.
Sometimes one has the suspicion that journalists, judges, police and even confidants, are required for the whole apparatus of justice to function properly, others think that journalists should be encrypted phones, as the editor of The Guardian, for not be spied on and used by their sources, but in general I think a good journalist knows how to interpret events with prudence and professionalism the minefield through which it moves.
When I read that a newspaper editor Levante some officials of the City of Justice of Valencia, have hung posters with his picture, they complain that they did not pass the control systems to sign with the slogan: "This boy engaged in spying on officials, "You see a lot by the City of Justice!" I thought that, apart from the reprehensible attitude of the officials, this writer is legal sources have been encrypted by a time. But I've also come to be reconciled with a profession, the journalist, it must maintain its independence concerned over the use of his sources, as necessary to carry out its mission information.

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