Kidde Alarm Is Talking And Beeping And Wont Stop

NEWSPAPERS: MORE READERS AND LESS SALE BUYERS

paper press in Spain has lost about 400,000 copies a day in the last ten years, equivalent to 10% of its total circulation. In 2000 newspapers sold four million copies daily in late 2010 this figure was around three million six hundred thousand.
According to the Deloitte report to the SAFE, the shopping channels have been transformed in recent years have increased individual subscriptions by more than 37%, but sales declined in kiosks by 21%. Ten years ago, the kiosks sell 80% of the copies distributed by newspapers, only 68% today.
The newspapers have increased the formula for the block sale and collective subscriptions at substantial discounts to large companies and institutions in order to stop the flow of shoppers, who no longer come as before their usual booth.
This means that, for publishers, the average revenue per copy total spread are broken and had to be offset, in part, to increases in the prices of the headers.
The apparent contradiction is that, as in the case of books, reading the paper journals has increased over the last ten years. About 14 million readers confess read a newspaper, a million more than ten years ago.
People still read newspapers on paper, but do not buy as before. Cafeterias, libraries, waiting rooms, hotels and offices tend to have a journal that goes through many eyes reading.
Another noteworthy phenomenon is that the number of women readers of newspapers has increased. Already 44% of all readers, when barely ten years ago came to 39%.
In 2010 there are more than eleven million readers of the digital heads of the English newspapers. In the past five years the figure has doubled. The upward trend will continue in 2011.
Newspapers have fallen more than 30% advertising revenue between 2000 and 2010.
Forecasts for 2011 suggest that the market for newspaper advertising to fall by around 4% on average.
The current economic crisis has meant that advertisers spent only 0.48% of GDP when ten years were spent 0.92%. The fall in household consumption, which accounts for 60% of GDP is the explanation.
Despite the difficult situation of the daily press, it is expected that if consumption is reactive because it generates employment from 2012, advertising will have a positive turning point for newspapers, readers of the paper in 2011 will remain or may even grow slightly, buyers may fall environment 3%. (Last year's daily sales fell 4%).
collective membership policy and block sales continue to encourage and loss of sales agents at the kiosk as well.
With these data and trends, can disappear in the short term the press in paper format? The answer is no. There is, still, symptoms disappear readers in Spain. They continue to grow, but are putting it difficult for many publishers because, like the Internet, more users of paper not want to pay. Prefer to read the newspaper who bought others.