That the Huffington Post blogger Arianna Huffington is sold to AOL for $ 315 million with just $ 15 million in advertising revenue last year and invested in its creation that barely 1 million, we have become to think.
do not know if anyone would pay a similar sum for a newspaper on paper it was well established. Perhaps the more consolidated, more mature and less future. What
then bought by AOL? and, above all, why have paid so much?.
The explanation must be in the 25 million unique visitors who came to this site last December Washingnton based in and operating from a little over five years.
Also, the fact that the pages be more influential in America and that will overshadow the ancient and prestigious The New York Times and The Washington Post must have influenced the purchase. Arianna
success has led AOL to place it in front of his entire division of editorial content, including news, technology, music and local websites.
In the Internet business operations does not matter operating profit of the company to acquire, as the projection of the future that it may have. Today
are still more economically profitable and paper journals may not have the future that makes them so attractive as to be an object of desire of investors.
In the U.S. many publishers assume that in 2015 the online business is 50% of the media market and are preparing for it. Operations
how are you see more in the short term. The digital time runs fast.
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