few days ago at a conference of the APM (Association de la Prensa de Madrid), concluded that the crisis is increasing the mix of advertising and journalism in the media, and it is increasingly common to see familiar faces that make your face or your voice to the ads. Professor Bernardo Diaz
Nosty said that journalists who move their credence to a commercial product acting in utter degradation that can reach journalists.
I have not seen, but my dear Nativel price seems he was offered a major pasta, refusing, for advertising a brand of cognac.
seems to me that is not to tear their clothes. A few years ago, perhaps as a score (time flies), I called a department store to hold an annual race through the city of Barcelona, \u200b\u200bbecause after posting a half dozen pages of advertising in the newspaper, where I was then chief executive, announcing the career of "EL CORTE INGLES, my director had decided that the event, which paralyzed Sunday the streets of the city and had thousands of participants, collect information as "the race of a department store." I really thought that readers would not feel disappointed or cheated because owners with street language and the same with which we were announcing an event that later became news.
were times that journalists hate the advertising pages of newspapers spaces trimmed them to dwell in informational texts. There was no crisis.
Interviu also remember when a report was prepared to denounce a painting reporters, referring to several laboratories and analysts, as carcinogenic. This paint was often used as insulation in most buildings. Two pages before the story carried the announcement of the veneer of yore. Readers of the time wrote outraged: How could announce a product that we reported that it was carcinogenic? The reaction of the brand of paint was advanced manual: Away to cancel the campaign and punish us, they sent an advertising schedule for the next six months. Did they want anything to combat negative publicity information with the kind? or rather, they wanted to sink the prestige of a journal at that time sold more than a million copies and almost everything he said went to church.
During the boom years could not insert an advertisement announcing the launch of a car near the section that, "aseptically" information did the practice test the same vehicle. "Readers will think that the evidence is manipulated and bought by the advertiser." Today
one finds, not an obligation of means, if the announcements of "New Rumasa" promising to double digit returns, are safe investments for the readers of newspapers, or LED bulbs for as little consumption that are advertised in newspapers are harmful to the eye ...
The worst is not a journalist or a newspaper to sell a brand openly and that the announcement in full color or using his image without subterfuge. I think that is clearer, more understandable and comprehensible to the reader ... It has nothing to do with the credibility of the journalist or the media. The worst is when we read between the lines a report concerned a trademark or service because it has earned the company or the journalist.
advertising information mixed in the commercial interest of a mark dissolved subtly in the text of a news or pundits to order is what we should be concerned.
Returning to the war stories of other times, I remember two journalists Pernau Josep and Josep Maria Cadena told me, that time has, to chronic taurine critics called them "appalling." Innocently I asked if they were so well written that put the reader's heart in a fist. I watched with a smile: "No, had the best paid bullfighting reporters in the industry for its good reviews." "I always ended up taking the envelope."
In short, life has changed since then or maybe not. Are you a good journalist like you, Nativel, I had not given up cognac advertise that, unless you think the cognac can be carcinogenic or simply do not like.
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