Wednesday, March 2, 2011

Huge Lump In My Throat And Nose



The struggle for survival is waged in the media a barren battlefield. Usually we breakfasted with the guerrillas between ABC and El Mundo, El Mundo and El Pais, and ANTENA3 TELECINCO and so in all against all. The one who is about to reach in distribution to the other, the other that exceeds that audience. One who lost more money than the other ... In order that the reader and the viewer attends unmoved by the owner against the competition in which little or nothing about.
Moreover, all that web woven against the very sector of the communication by the industry itself is just an image transmitting general crisis that some should benefit any of the media.
But progress comes the dissemination of OJD or the EGM, and even the electronic media NIELSEN, which is used to cast a negative number on the door.
no longer worth the collusion between media ideological twins, now among the related stuff are released forcefully. It is true that the center-right media has in our country just over 70% of the cumulative audience of readers, listeners and viewers and that the economic weakness of the left-center media makes them so vulnerable that they were engaged only missing between them.
It is plausible that THE COUNTRY PUBLIC attack or vice versa. Ignored. Also ended the year in which ABC newspaper accused of being the daily PRISA government. The troubles between reason and ABC and the latter with the world are the most talked about. Those of Telecinco and Antena 3 also.
Intereconomía, VEO and 10 of VOCENTO compete, while PLUS FOUR and CNN are committed hara-kiri.
Media in the network as THE CONFIDENTIAL STAR DIGITAL, DIGITAL FREEDOM, FREE VOICE ... leading conservative information. The center right has made the Internet in English media landscape.
The Sixth and the public seems artificial resistance that was to seek refuge in large groups must necessarily be conservative if they want to stay afloat. Lara will pull the cable from the merger because it is not for PRISA drag this weight, but rather the opposite.
And despite the "plural" and "touched" big picture, everyone wants to breach the others because they are unable to captivate new customers.
has left the battle to hear the reader and listener, for a pulse and breathing. It is better to open the road against the other media to explore new customers and consumers in the media. Devote energy to destroy the other is more effective to define a strategy for yourself. So
not get very far, but it is what it is.
Today I asked a renowned expert on media and saw the operation aimed AHEAD make a Catalan edition emulating THE JOURNAL OF CATALUNYA. The scholar did not understand how the media could play what someone else did more than fifteen years and using the same technique ... It is true that the editorial de Godo on Sunday reminded me of Asensio verbatim to fifteen years ago ..
I said that I expect to have asked its readers and the need of the Catalan version arose from the need for them ... but I fear I really do not. We have to win space at the expense of another, or even at the expense of the reader. We bad.

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