La Vanguardia has announced that in May will launch a daily version in Catalan as did El Periódico de Catalunya 15 years ago. In fact, the director and several of his colleagues are touring the country explaining the naturalness of this decision Godo Group.
Their market research must be the hundredth day to undertake the regular and simultaneous translation at the kiosk ofrecernósla to freely choose one or another language that read the same news.
When did The Journal at the time, the spread of the newspaper did not grow. Sales rose just the first few weeks and then consolidated in the figures prior to the launch and 38% of buyers acquire the Catalan version of the newspaper.
far as I know these are the very suggestion that the Vanguard. That is, does not pursue a significant sales increase with this operation, although it is generating a wave of sympathy, modernity and normalcy that surely will occur as happened with The Journal.
is true that the picture today is different from 1997 when we launched the double issue of The Journal, then the newspaper was AVUI a loyal and captive audience and its nationalist and follower of convergent Pujolàs time made it very supported by the Generalitat. Today
La Vanguardia market is facing a weakened AVUI a new newspaper in Catalan, ARA, which with 18,000 copies distributed is rounding up the national newspapers and perhaps you are scratching some copies to the journal of Godo. Total
that apart from the strong presence of the Catalan regional press, we will have four diaries written in Catalan, two national (and AVUI ARA) and two non-nationalist (La Vanguardia and El Periódico) that cover the entire and four will be subsidized by the Government coffers.
not go into the discussion of whether newspapers should get government subsidies of the government of the day and if that lessens their independence. Also in this case the subsidy is given by the linguistic normalición is the fact that the first and Old newspaper is published in Catalan Catalan, but it should at least be transparency in the funds earmarked by the Catalan government to each of these journals, most in a time of economic adjustments as are being raised. I encourage everyone
Catalan newspapers to publish, as he did before his departure ARA, the quantities they receive from government and municipal institutions. I encourage readers to join do not panic when they pay municipal, provincial and Generalitat of Catalonia for the Catalan media.
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